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Weaponizing Facebook Ads: Inside The Multi-Stage Malware Campaign Exploiting Cryptocurrency Brands

Posted on May 9, 2025




Friday, 9 Might 2025, 3:04 pm
Press Launch: Bitdefender

Bitdefender
Fb malvertising marketing campaign.
(Photograph/Equipped)

A persistent
malvertising marketing campaign is plaguing Fb, leveraging the
reputations of well-known cryptocurrency exchanges to lure
victims right into a maze of malware. Since Bitdefender Labs
began investigating, this evolving menace has posed a
critical danger by deploying cleverly disguised front-end
scripts and customized payloads on customers’ gadgets, all below
the guise of professional cryptocurrency platforms and
influencers.

This report unveils how the attackers use
superior evasion techniques, mass model impersonation, and
subtle user-tracking strategies to bypass typical
defences and keep a big pool of victims.

Key
Findings

  • Ongoing
    assault
    : This malvertising marketing campaign
    has been working for a number of months, persistently
    producing new ads. It closely leverages the
    imagery and belief related to cryptocurrency manufacturers, and
    it stays lively with recent adverts showing
    commonly.
  • Entrance-end–back-end
    collaboration
    : Malware is delivered through covert
    communication between the malicious web site’s entrance finish
    and native host, a technique that evades detection by most
    safety distributors. By orchestrating malware deployment
    by way of a seemingly innocent middleman, attackers stay
    stealthy.
  • Mass model impersonation:
    Researchers at Bitdefender Labs recognized lots of of adverts
    impersonating trusted cryptocurrency exchanges and buying and selling
    platforms, together with Binance and TradingView. By mimicking
    well-known manufacturers, the attackers drastically enhance the
    odds that victims will click on the malicious
    adverts.
  • Superior monitoring and
    evasion
    : The menace actors use
    subtle anti-sandbox checks, solely delivering malware
    to customers who meet particular demographic or behavioural
    profiles. Question parameters associated to Fb Adverts are used
    to detect professional victims, whereas suspicious or automated
    evaluation environments obtain benign
    content material.
  • Marketing campaign and malware
    supply
    : Cybercriminals use
    Meta’s advert community to tout fast monetary positive aspects and crypto
    bonuses, with some adverts in search of to bolster credibility by
    that includes the picture of public figures reminiscent of Elon Musk,
    Zendaya, and Cristiano Ronaldo (with whom Binance teamed up
    to launch an NFT assortment).

Commercial – scroll to proceed studying

Clicking one among
these adverts redirects victims to a web site that impersonates a
identified cryptocurrency platform (Binance, TradingView, ByBit,
SolFlare, MetaMask, Gate.io, MEXC, and so on.), instructing them
to obtain a ‘desktop consumer’.

Nonetheless, if the
web site detects suspicious circumstances (e.g., lacking
ad-tracking parameters or an atmosphere typical of
automated safety evaluation), it shows innocent,
unrelated content material as a substitute.

Right here’s what Bitdefender
Labs researcher Ionut Baltariu seen in regards to the monitoring
and filtering methods menace actors use on this
marketing campaign:

  • Customers can not load the foundation
    web site
  • No malicious content material can be displayed for
    customers who loaded the web site with out the precise question
    parameters of the Fb adverts – some examples being
    utm_campaign, utm_content, fbid,
    cid
  • If the consumer shouldn’t be logged into Fb
    or if the IP tackle and working system don’t curiosity
    the attackers, the web site is not going to show malicious
    content material. Customers can be served with unrelated content material
    as a substitute. The identical would possibly occur if the sufferer doesn’t match
    the behavioural profile the menace actors search (e.g., male,
    pursuits in expertise and
    cryptocurrency).

Newer variants take a step
additional, prompting customers to open the location utilizing Microsoft
Edge; opening it with different browsers results in random,
non-malicious content material, additional complicating detection
efforts.

One significantly misleading occasion is a
Fb clone that mirrors TradingView’s official
Fb web page. From the profile footage to posts and
feedback touting a free ‘Annual Final Subscription’,
all the things is fabricated, aside from the central buttons
that redirect victims to the actual Fb
web site.

The Scale of the Marketing campaign

Researchers
have uncovered lots of of Fb accounts selling these
malware-delivering pages, all pushing monetary advantages. In
one notable instance, a single web page ran over 100 adverts in a
single day (April 9, 2025). Whereas many adverts are rapidly
eliminated, some garner hundreds of views earlier than takedown.
Focusing on is continuously fine-tuned, like specializing in males
aged 18+ in Bulgaria and Slovakia – to maximise
impression.

On this instance, we are able to see an advert that
particularly focused 18+ years previous males, with success in
Bulgaria and Slovakia.

How the Malware
Works

All analysed malware samples had the identify
‘installer.msi’ and measured round 800 kb. After
set up, the malicious software program would open the web page of
the impersonated entity by way of msedge_proxy.exe. Victims
additionally obtain a suspicious DLL file that launches an area
.NET-based server on ports 30308 or 30303 (in a more recent
model).

This server provides two enabling distant
payload execution and customised knowledge exfiltration through WMI
queries:

  • /set (or /s in newer
    variations)
  • /question (or /q in newer
    variations)

The /set route receives a payload in
XML format by way of the request physique that may be executed
by way of Activity Scheduler, whereas the /question route permits the
execution of customized WMI queries, exfiltrating the machine ID
and WMI question responses.

Apparently, the pattern
doesn’t appear to start out different processes that may use this
easy API. In any case, if it had been wished, knowledge may
have already been exfiltrated. That is the place an attention-grabbing
script from the Entrance-Finish (the malicious web page) comes into
impact.

Whereas fastidiously analysing the requests made by
the web site after it hundreds, one may not see something that
raises suspicions. Nonetheless, when investigating the loaded
sources, a malicious script may be discovered:

After
deobfuscating, this script creates a SharedWorker that
solves the thriller of the lonely localhost:30308 server.
Contained in the shared employee, we are able to see a /question route with
three WMI queries. Moreover, the script additionally suppresses
output from widespread console instructions.

The shared employee
communicates with the father or mother script (utilizing the postMessage
perform) to totally orchestrate the malware deployment utilizing
the localhost server. Furthermore, it makes use of one other API from
which it gathers the preliminary malicious file and future
payloads, guaranteeing customized and presumably ever-evolving
payloads.

After receiving the WMI question outcomes, the
FrontEnd script can select to additionally use the /set path to
schedule a job for execution. Within the analysed case pattern,
the /set command was used to additional execute a number of
encoded PowerShell scripts. This chain of encoded instructions
concluded with a script that downloaded one other malicious
payload from two potential C&C servers.

For an
indefinite time period, the PowerShell script retrieves
different scripts from the C2 servers ($APIs) and executes them,
sleeping for restricted quantities of time between requests. An
instance of executed scripts proceeds to exfiltrate additional
knowledge from the contaminated system, reminiscent of put in software program,
accessible GPUs, the geographical location from
HKEY_CURRENT_USERControl PanelInternationalGeo and
system, OS and BIOS data (doubling the trouble completed in
the primary stage, completed utilizing WMI queries from the Entrance-Finish
script).

Relying on the exfiltrated payload (the C2
would possibly deploy customized payloads relying on the kind of
sufferer, with potential inferences being made about dynamic
evaluation makes an attempt), the malicious APIs can return different
malicious scripts. One instance we’ve encountered is a
PowerShell that additional downloads a Node.js construct, a sequence
of executables and a .jsc file. If the exfiltrated knowledge
resembles an automatic move or a sandboxing atmosphere, we
have noticed ‘malicious’ payloads that solely execute a
sleep command for lots of of hours on finish, indicating that
the an infection chain is more likely to finish at that
step.

Conclusions

This marketing campaign showcases a
hybrid strategy, merging front-end deception and a
localhost-based malware service. By dynamically adjusting to
the sufferer’s atmosphere and repeatedly updating
payloads, the menace actors keep a resilient, extremely
evasive operation. Throughout evaluation, Bitdefender was one among
the few safety options detecting each the malicious DLL
and the front-end scripts with generic
signatures.

A number of layers of obfuscation, sandbox
checks, and real-time payload evolution make this marketing campaign a
subtle problem for researchers and safety
suppliers. All through the evaluation we’ve confronted and
uncovered a number of methods that stop end-to-end
evaluation of the menace – from the measures taken on the
malicious web sites (displaying non-malicious content material based mostly
on site visitors metadata), to anti-sandbox actions (for instance,
the looped PowerShell job wouldn’t obtain the ultimate
payload in dynamic evaluation environments).

Mixed
with the social engineering potential of Fb Adverts and
cryptocurrency hype, it underscores how in any other case
‘widespread’ threats can attain new ranges of
complexity.

Bitdefender
Detections

  • Generic.MSIL.WMITask
    – Malicious
    DLLs
  • Generic.JS.WMITask –
    Malicious JavaScript recordsdata on the
    web sites
  • Trojan.Agent.GOSL –
    Malicious JavaScript within the final-stage
    payload

Early activation of those signatures
blocked hundreds of an infection makes an attempt globally, defending
Bitdefender prospects from falling prey to this
marketing campaign.

How customers can keep
protected:

  1. Scrutinise Adverts: Be
    cautious with any advert providing free software program or unbelievable
    monetary positive aspects. At all times confirm the supply earlier than clicking
    hyperlinks or downloading content material.
  2. Use Official
    Sources Solely
    : Obtain software program immediately from the
    vendor’s web site. Examples from this marketing campaign embody
    official pages for TradingView, Binance, and
    MetaMask.
  3. Use Devoted Rip-off and
    Hyperlink-Checking Instruments
    : Bitdefender
    Scamio and Hyperlink Checker will help you confirm an internet site’s
    legitimacy earlier than you click on or share. These instruments present an
    extra layer of defence by scanning URLs and alerting
    you to potential scams or malicious
    content material.
  4. Hold Safety Software program
    Up to date
    : Select a good safety resolution
    able to detecting evolving threats. Common updates
    guarantee you’ve gotten the most recent safety
    mechanisms.
  5. Watch out for Browser
    Restrictions
    : If a web page insists on utilizing a selected
    browser or seems suspiciously polished whereas being in any other case
    non-functional, shut it instantly.
  6. Report
    Suspicious Adverts
    : Flag questionable ads on
    Fb to assist disrupt this and future malvertising
    campaigns.

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