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Thought Leader Q&A: Hassan Mourad

Posted on May 30, 2025





Diving Into Revolutionary Studying Options And Ever-Altering Tech Ecosystems

Hassan Mourad is Companion and Director of Tech Innovation at Kashida and has been driving developments throughout the firm since 2011. At the moment, he speaks with us about growing customized eLearning in a world of self-authoring, GenAI, and lots of of authoring instruments and studying platforms. He additionally sheds mild on the significance of every of the elements that make up an awesome studying expertise, and the way multi-disciplinary groups play an important function within the course of.

Based mostly in your expertise, what have been among the most important modifications on the planet of customized studying growth since GenAI got here onto the scene?

The eLearning trade is, because it’s at all times been, closely influenced by developments within the tech panorama. The introduction of GenAI isn’t any exception, as evident by its fast adoption by many gamers within the EdTech area in addition to its integration into current tech options as superior options or plugins. Whereas it is at all times refreshing and thrilling to see such dynamism within the eLearning trade, studying content material creators ought to notice that this early and fast adoption is usually pushed by a fiercely aggressive rush, by product homeowners, to market an AI-based answer. Proper now, this area may be very busy and cluttered with a number of advertising and marketing jargon, buzzwords, and all kinds of GenAI-labeled choices starting from the ineffective to the nice-to-haves and to some very thrilling and efficient options. The market will try to check, and we are going to quickly see very high-value options take middle stage.

For my part, the first goal of nice studying content material creators is, and can at all times be, to ship worth to their learners. They’ll at all times search for tech options to facilitate their work to attain this goal sooner, simpler, and with increased high quality. AI-based instruments have the potential to be sport changers for content material creators if considered such.

Are you able to spotlight just a few of the important thing elements that make up an awesome studying expertise? What is the significance of getting a multi-disciplinary crew concerned within the growth course of?

It ought to go with out saying that there is no such thing as a worth to the educational expertise with out good and dependable content material acquired from credible sources and/or consultants in the subject material. This, coincidentally, is among the main dangers in the usage of Gen AI instruments as sources of information when the instruments are usually not skilled to supply data from pre-defined credible sources.

Reworking uncooked content material into nice studying experiences is a course of the place a Studying Expertise Designer (LXD) performs a pivotal function in orchestrating a sequence of actions involving Topic Matter Specialists (SME), key stakeholders, and visible design, growth, and manufacturing groups to design the educational expertise. This design course of could embrace fact-finding/discovery actions comparable to focus teams, surveys, and polls, and design pondering workshops. An LXD is usually an skilled in studying theories and efficient studying methodologies, permitting them to contemplate all data they’ve gathered concerning the studying content material and the goal learners to design the educational expertise. A studying expertise will make the most of the precise studying strategies mapped in opposition to the educational and enabling aims of the content material. LXDs are additionally designing in opposition to a set of limitations and constraints comparable to price range, time, useful resource availability, studying supply applied sciences getting used, and many others.

As we by no means assume an SME has the precise set of abilities to play the function of an LXD on this design course of, we additionally by no means assume that an LXD has the skillset to provide the educational expertise they’ve designed. A well-designed studying expertise deserves to be equally well-produced. As such, a mixture of skilled manufacturing assets comparable to visible designers, builders, linguists, audio/video manufacturing services and expertise, multimedia editors and designers, illustrators, and animators could also be concerned within the manufacturing and growth course of.

Lastly, to make the educational expertise obtainable for learners on internet accessible studying supply platforms, a spread of experience could also be required ranging from easy content material authoring on a Studying Administration System (LMS), to internet and integration builders in circumstances the place third-party instruments are utilized within the studying journey for instance, to cloud infrastructure consultants when the server, storage, or safety infrastructure is impacted by the course supply.

What’s certainly one of your standout customized eLearning consumer success tales?

“Ajyal,” a CSR initiative for monetary literacy, demonstrates our transformative method to studying. Ajyal was initially designed for face-to-face supply and was seamlessly remodeled into a web based program in response to COVID-19 lockdowns.

By making use of our adaptive studying expertise design course of, we have been capable of protect the prevailing inquiry-based method whereas additionally permitting learners to decide on between self-paced or instructor-led modes, making certain flexibility in supply.

Along with overcoming the accessibility challenges introduced by the pandemic, the transformation of the course led to elevated attain and engagement with the learners. This solely occurs once we stand by our dedication to empowering learners and specializing in delivering the best influence whatever the supply methodology.

Are you able to inform us a bit extra about Kashida’s end-to-end providers for creating customized studying content material and what that features?

Linking again to my earlier response on the various abilities required for the event of customized studying content material, our end-to-end providers are categorized into Studying Technique, Studying Expertise Design, Studying Content material Manufacturing, and Studying Supply and Tech. Our crew of consultants is enabled with this mature set of modular providers, product choices, and processes that information their work via the end-to-end content material technique, design, and growth journey.

We develop our service and product choices to fulfill three standards:

  1. Stand-alone worth. Every providing ought to independently ship worth, contributing to an enhanced studying expertise. For instance, we could also be employed to design a studying expertise as a stand-alone service for a consumer who plans to provide the digital studying property with their in-house crew.
  2. Built-in worth. All our choices combine into our end-to-end processes for the design, growth, and supply of studying experiences, creating worth that’s larger than the sum of its components. Naturally, we strongly imagine that our engagement throughout the entire course of ensures the utmost worth to our shoppers. As such, we pay particular consideration to growing the connections between the completely different providers we provide to make sure clean and efficient handshaking between them. For instance, outputs of our Studying Expertise Design service embrace content material writing sheets to information SMEs via the content material writing course of and a number of developer recordsdata to information manufacturing groups via the educational asset manufacturing course of.
  3. Adaptability. Since our focus is on creating customized content material, all our providers are designed with a stage of adaptability to cater to many alternative contexts and limitations. This additionally ensures that we’re capable of apply steady enhancements to our providers and choices as markets and learner pursuits change over time.

Self-authoring is gaining traction on the planet of content material creation, however what do you suppose units severe creators other than the remainder?

Self-authoring is nice! By no means has humanity been capable of disseminate a lot data and share a lot information so simply and so rapidly… Content material authoring tech is a big contributor to the explosion of self-authored content material; a plethora of instruments are on the market permitting content material authors with very restricted abilities and assets to roll out their content material on digital platforms of all types. The latest disruption to this area is, after all, introduced on by GenAI, which makes self-authoring infinitely simpler and faster! The worth of self-authoring inside this context must be acknowledged and preserved.

There may be, nevertheless, a case in opposition to self-authoring within the sense that it is merely not sufficient, particularly throughout the context of studying content material. We have demonstrated this in a current weblog put up the place we contemplate among the widespread sorts of content material/creators on social media with their typical authoring processes and we offer a commentary on the sufficiency of self-authoring for every of the circumstances.

We discover that most often, even on social media, self-authoring has a spot and worth, but it surely’s not often enough because the creator’s aims develop previous private limits to extra industrial outcomes/impact-driven aims.

For studying content material, the assumed goal is at all times to ship influence and successfully disseminate information to learners, making it a transparent case the place delivering severe studying influence will at all times require severe authoring and the funding in severe studying supply tech.

Self-authoring, after all, stays an inspired observe for consultants who want to share their information freely with the restricted assets they might have at their disposal.

Coincidentally, I got here throughout an attention-grabbing perspective in a put up on how some social media platforms reply to an increase in self-authored content material made attainable by GenAI: “AI-generated content material flooded feeds, engagement grew to become tougher to earn, and algorithms began favoring interactions over attain.”

Wrapping Up

Because of Hassan Mourad for answering our questions and delving into customized eLearning growth, end-to-end providers, and GenAI in L&D. You can too try how Kashida empowered the crew at Nethope to make the most of self-authoring capabilities with their new LMS and established visually partaking templates to provide a extremely interactive and fascinating course with out the necessity for exterior authoring instruments.

Final however not least, we might wish to congratulate Kashida for incomes a spot on our Prime Content material Suppliers For Customized eLearning checklist.



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