One factor we did not know till now: Would the Olympics persuade folks to join Peacock, the Comcast/NBC streaming platform that supplied complete protection of the video games?
The reply appears to be sure: Peacock signed up 2.8 million new subscribers over the primary week of the video games final month, per Antenna, a subscription monitoring service. (The video games ran from July 26 by means of August 11; Antenna hasn’t launched statistics for the video games’ efficiency in August.)
For context: That is the identical variety of folks Antenna thinks signed as much as watch a single NFL playoff sport in January.
Commercial
Evaluating the 2 occasions is somewhat tough: On the one hand, the NFL is America’s hottest TV programming, fingers down. And the playoff sport Peacock streamed additionally featured Taylor Swift and her boyfriend.
Then again: Whereas the Olympics cannot compete with the NFL for sheer star energy and fan curiosity, it is the uncommon multi-day occasion that provides plenty of folks plenty of entry factors: Perhaps you cared about gymnastics, or males’s basketball, otherwise you merely needed to know extra about Raygun, Australia’s baffling entry into the breakdancing competitors. So it type of is sensible that each occasions would draw related numbers of signups.
Extra context: Comcast/NBC reportedly paid north of $100 million for the rights to stream the NFL sport; it’s paying license charges of greater than $1 billion per Olympics to indicate and stream the video games by means of 2032.
The one factor we nonetheless will not know for a while is how many individuals who paid for Peacock to look at the Olympics will hold paying for the streamer afterward — a key concern for each streamer apart from Netflix.
Commercial
Antenna had beforehand estimated that 29% of NFL sign-ups had canceled their Peacock subscription a pair months after the sport — a bit higher than the common Peacock sign-up.
