It has acquired a 100 per cent stake, pledging to honour Shyam Ahuja’s legacy whereas growing it as an unbiased model with its personal provide chain.
“We’ve a shared imaginative and prescient for preserving and elevating the artisanal wealth of our nation. The model has an especially sturdy emotional reference to so many shoppers and patrons around the globe, which we are going to harness to revive the glory days of Shyam Ahuja and re-establish its distinctive positioning on the prime of the market, globally,” stated Yogesh Chaudhary, Director of Jaipur Rugs, in an announcement.
Based in 1963 by visionary entrepreneur Shyam Ahuja, the model revolutionized the flatwoven dhurrie, charming the American market with its subtle designs and securing cult standing amongst A-list designers. Iconic properties—from Jacqueline Kennedy-Onassis and Gianni Versace to Anna Wintour—boast Shyam Ahuja rugs, whereas the model’s creations have featured in historic moments, similar to Princess Diana’s confessional interview.
Jaipur Rugs, a family-owned social enterprise with operations in over 85 nations, works with greater than 40,000 artisans—85 per cent of whom are girls—throughout 650 villages in India. The corporate reported a turnover of Rs 975 crore in FY24, with an annual manufacturing capability of 700,000 sq. meters and 10 shops in India, alongside worldwide showrooms in Milan, London, Singapore, Dubai, Russia, and China.
