South Australian accounting and consulting agency Hood Sweeney has rebranded its know-how enterprise as ‘Orlo One’, which is able to proceed to be led by firm veteran Graham Wadsley.
Hood Sweeney’s know-how companies apply has been up and working for the previous 20 years and presently operates with a workforce of round 20 native professionals, together with just lately promoted director Adrian Crossing.
Based mostly out of South Terrace, the unit supplies cybersecurity, cloud, info administration, technique, and managed assist companies to medium-sized enterprise shoppers in Adelaide and all through regional South Australia.
In unveiling its new title and branding, the agency stated that ‘Orlo’ has a number of related meanings as a plinth-like construction, the phrase for ‘brink’ in Italian, and as a boy’s title that means ‘well-known all through the land’, coming collectively to suggest Orlo One’s intention to be “on the brink of know-how disruption whereas offering a supporting construction for shoppers.” Additionally they simply dug the title.
Whereas the brand new branding and emblem are stylishly fashionable, the enterprise is led by two Hood Sweeney stalwarts in Wadsley and Crossing, who’ve each spent upwards of a decade and half on the agency, with the latter promoted to director final month after becoming a member of in 2008. In the meantime, as apply chief, Wadsley boasts three many years price of IT expertise, having been with Hood Sweeney since 2005.
“We wish companies to know what we do and the vary of specialized tech companies we provide,” Hood Sweeney stated of the change-up, clarifying that Orlo One stays part of the agency. “By visually defining our companies by way of Orlo One, together with a devoted web site, we need to proceed to develop by offering the identical wonderful, client-focused companies our shoppers are accustomed to.”
The introduction of the separate tech branding is Hood Sweeney’s second such train in lower than twelve months, with its progress advisory model Blue Jam launched towards the tip of final yr. Likewise led by a director workforce of long-term Hood Sweeney consultants, Blue Jam affords a variety of companies throughout technique, advertising and marketing, individuals & tradition, strategic accounting, and know-how
Developing on its fiftieth anniversary in 2026, Hood Sweeney sits with the nation’s prime 40 largest accounting and consulting companies of its form, producing revenues pushing the $25 million mark through a headcount of 140 professionals. ASX-listed nationwide advisory community Depend – rebranded final yr from Countplus – purchased a 25 p.c stake within the Adelaide agency again in 2012.
