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Goodyear sees itself in prime position to capitalize on Trump auto tariffs: ‘We have a lot of opportunity in front of us’

Posted on May 9, 2025




  • The most important U.S. producer of tires for automobile corporations and the patron alternative market believes its heavy North American footprint makes it ideally positioned to outcompete its international friends like Michelin, Bridgestone and Continental. “Goodyear’s U.S. tariff publicity equates to about one quarter of the common for the business,” its finance chief instructed buyers.

Goodyear Tire and Rubber, the most important tire provider in the USA, believes its robust North American manufacturing footprint will assist it outperform its three important rivals.

The corporate is benefiting from a broad portfolio of tires, together with these for luxurious automobiles, electrical autos, and lightweight vans equipped to carmakers, in addition to a rising publicity to the patron marketplace for alternative tires within the extra worthwhile 18-inch and bigger segments.

Lastly, the corporate realized $200 million in financial savings, probably the most in any reporting interval because it started its Goodyear Ahead restructuring program six quarters prior on the behest of activist cash supervisor Elliott Funding. 

“Trying forward, it’s practically sure that we’ll proceed to see some volatility in our markets associated to U.S. commerce coverage,” chief govt Mark Stewart instructed buyers in the course of the first quarter earnings name. 

“For Goodyear, as the most important U.S. producer already delivering on a turnaround via a serious transformation program, it’s additionally clear that we now have a variety of alternative in entrance of us.”

Stewart’s tire maker competes predominantly with Michelin of France, Japan’s Bridgestone and Continental of Germany. Smaller rivals embody Pirelli, Yokohama, Nokian and Sumitomo.

The whole U.S. passenger automobile tire market—together with each volumes offered to carmakers and the patron alternative market—quantities to 300 million tires, of which simply over half are estimated to be sourced from nations outdoors North America.

By comparability, Goodyear provides about 60 million tires yearly to the U.S. market, with solely 12% of that uncovered to Trump’s new Part 232 automotive sector tariffs. Administration argues that its factories in Canada and Mexico are absolutely compliant with the USMCA free commerce space.

“In impact because of this Goodyear’s U.S. tariff publicity equates to about one quarter of the common for the business. That is little question a major benefit for our U.S. enterprise going ahead,” Christina Zamarro, finance chief mentioned in the course of the name.

Two out of three asset gross sales finalized with solely artificial rubber ops left

Regardless of declining income and working revenue, Q1 swung from a loss to a $115 million web revenue.

This included a $260 million windfall revenue from the sale of its enterprise supplying off-the-road (OTR) tires for building, mining and different heavy-duty autos.

Extra one-off beneficial properties might doubtlessly elevate ends in the present second quarter and past. 

Simply this week, Goodyear finalized the divestment of its Dunlop model to Sumitomo Rubber on Wednesday for a $526 million buy value in addition to additional compensation to cowl miscellaneous prices. 

Throughout each transactions, Goodyear collected gross money proceeds of $1.6 billion.

Lastly, Zamarro mentioned Goodyear’s Chemical enterprise, which generates roughly $1 billion in annual income from the sale of synthesized rubber, stays underneath strategic overview.

“We’re engaged with a number of events on this potential transaction,” she mentioned, reaffirming she anticipated a minimum of one other $360 million in gross proceeds at minimal for Chemical.

This story was initially featured on Fortune.com





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