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General Mills forecasts weak annual profit as economic uncertainty weighs

Posted on July 7, 2025




Bins of Common Mills cereal are displayed on a grocery retailer shelf on December 20, 2023 in San Anselmo, California.

Justin Sullivan | Getty Photos

Common Mills forecast annual revenue beneath expectations on Wednesday, as weak demand for its refrigerated baked items and snacks within the U.S. in a tariff-driven, unsure macroeconomic background weighed on the Pillsbury proprietor.

Financial uncertainty arising from President Donald Trump’s shifting tariff insurance policies has weighed on shopper spending within the U.S., difficult Common Mills’ efforts to drum up gross sales.

“We count on the working surroundings will stay unstable, with shoppers pressured by widespread uncertainty from tariffs, world conflicts, and altering laws,” CEO Jeff Harmening stated.

“Amid this uncertainty, we count on shoppers to stay cautious and proceed in search of worth.”

Shares of the Cheerios-maker had been down 2% in early buying and selling.

The corporate has been attempting to spice up demand by new merchandise, equivalent to a recent model of its Blue Buffalo pet meals, betting on an increase in demand for the minimally processed recent pet meals market. However analysts count on investments in advertising and acquisitions to take a toll on its margins.

“Whereas elevated investments will strain profitability, returning to quantity development, particularly in North America Retail, is step one to return to on-algorithm supply, and is perhaps a mandatory tablet to swallow,” stated Client Edge analyst Connor Rattigan.

The corporate expects full-year adjusted revenue to say no between 10% and 15%, in comparison with analysts’ estimates of a 4.8% decline, in keeping with information compiled by LSEG.

For the fourth quarter ended Could 25, Common Mills posted gross sales of $4.56 billion, narrowly lacking expectations of $4.59 billion.

Internet gross sales at its North America retail section, a significant income contributor, had been down 10%, offsetting features from a 12% rise in Common Mills’ pet section gross sales within the area.

The corporate, nonetheless, posted an adjusted revenue per share of 74 cents for the reported quarter, above analysts’ estimates of 71 cents.



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