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Fusion5 undergoes brand overhaul to reflect expanded services portfolio

Posted on May 13, 2025




Fusion5 has grow to be the newest IT consultancy to bear a rebranding because the agency repositions itself out there as a ‘full-service transformation associate’ following a trio of current acquisitions.

In fast succession from the center of final yr, Fusion5 added Sydney-based Microsoft Dynamics 365 specialist Optimum.consulting, Wellington-headquartered IT providers supplier IntegrationWorks, and fellow Kiwi cloud consultancy GoCloud Programs.

Now, following their integration, Fusion5 has moved past the agency’s unique concentrate on enterprise purposes to declare itself a full-service transformation associate with wide-ranging capabilities in consulting, knowledge & analytics, AI & automation, managed providers, and implementation.

“To maintain tempo with the intensifying complexity of IT ecosystems, Fusion5 acquired complementary ‘best-in-class’ IT practices to broaden our in-house digital functionality,” mentioned Australia CEO Sven Martin. “Specifically, bringing IntegrationWorks into the fold launched important expertise and experience, deepening our proficiency in programs integration.”

To stamp its evolution, Fusion5 has additionally carried out a serious model overhaul below a ‘transcend’ tag-line, swapping out the charcoal on white with orange spotlight scheme of its former brand for a daring two-tone orange and darkish purple-grape palette, whereas additionally updating the block lettering of its wordmark for a softer and extra fluid lowercase look.

The impetus for the make-over, Fusion5 mentioned, was that whereas its service-line had considerably developed to supply built-in digital transformations, its personal buyer analysis indicated that a ‘notion hole’ nonetheless remained out there. Fellow sovereign IT consultancy Brennan additionally lately opted for a recent replace after equally increasing its portfolio.

“Our evolution had out-paced market understanding,” Martin commented. “Fusion5 goes past the function of a typical IT programs integrator, marketing consultant, enterprise options implementor, and even  a managed providers supplier, to sew all of that digital functionality collectively as a cross-functional transformation associate. We now provide our clients one-partner simplicity.”

Initially established in New Zealand in 2002 by present government chair and former Capgemini vp Rebecca Tohill, Martin additional famous the advantages to purchasers of Fusion5’s 850-strong workforce spanning either side of the Tasman, backed by current key appointments together with Kristy Brown as New Zealand CEO in a break up of the agency’s prime nation roles.

“Right this moment’s CIO grapples with the continuing pressure of harnessing digital innovation whereas making certain measurable IT efficiency,” Brown mentioned of the agency’s newest transfer. “In different phrases; retaining the lights on whereas lighting up innovation. Fusion5 provides a novel mix of enterprise acumen and digital functionality to bridge the vision-to-performance hole many leaders face.”



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