
Sizzling on the heels of its rebranding from Fifth Dimension to 5D, the patron analysis consultancy has put in an expanded management crew.
After practically 20 years working as Fifth Dimension, the Australian analysis and intelligence consultancy has rebranded as 5D. Founder and Chief Government Officer, Lyndall Spooner, mentioned that the rebrand displays how shoppers have lengthy referred to the enterprise – “our new and shortened model reinforces the 5D identify.”
Main the agency into its subsequent chapter is an 8-person management crew, led by Spooner, who’s flanked by David Gemmola as Chief Working Officer (overseeing operations, finance and progress technique) and two regional-focused Managing Administrators: Alex Vishney (Sydney workplace) and Andrew Slot (Melbourne workplace).
Hannah Krijnen and Abhishek Jayant in the meantime are Administrators for Qualitative Analysis and Know-how & Operations, whereas Melissa Gilson is Director for Model and Client Technique, and Nick Wyatt spearheads the corporate’s AI and information analytics choices.
On the appointments, Spooner mentioned: “We’ve expanded our management crew, bringing in business consultants throughout model technique, promoting and communications growth and figuring out cultural tensions. These appointments will drive innovation, improve shopper partnerships and strengthen 5D’s presence in Australia and Asia Pacific.”
5D specialises in advertising and shopper analysis. “We offer science, expertise and experience to assist manufacturers make smarter choices and drive sustainable progress.”