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FAAD Capital’s Aditya Arora and BaatCheet Media’s Surya Pasricha launch their debut book ‘Startups of Bharat’

Posted on May 27, 2025





Aditya Arora, CEO of FAAD Capital, and Surya Pasricha, Founding father of BaatCheet Media, have co-authored and introduced the launch of their debut ebook titled ‘Startups of Bharat’, a sensible, story-led ebook that explores the journeys of 15 Indian million-dollar founders below the age of 30. The ebook guarantees to fill a vital information hole for younger, first-time founders in search of a transparent, relatable roadmap to launching and scaling their ventures.

‘Startups of Bharat’ dives deep into the journeys of entrepreneurs from firms like PhysicsWallah, BharatPe, Boult, Chai Sutta Bar, Animall, and extra. Not like conventional enterprise books which can be typically overly technical or skewed in the direction of seasoned professionals, this ebook adopts a pleasant, story-driven method that appears like studying from a university senior. It’s a startup simulator in print, that includes sensible insights, step-by-step frameworks, and end-of-chapter workout routines designed to show passive studying into real-world motion.

“The inspiration behind the ebook stems from our personal journeys as school entrepreneurs. Again then, we lacked entry to relatable guides or books that addressed the challenges we confronted on the bottom, from discovering the best drawback to resolve, to buying our first clients, and making these early monetary selections. After evaluating greater than 10,000 startups through the years, we realized that almost all younger founders fail not because of lack of expertise, however as a result of they do not know what to do subsequent. This ebook is our reply to that drawback, an try to demystify the startup course of for Bharat’s aspiring founders, particularly these outdoors the normal metro startup ecosystems,” stated Aditya Arora, CEO of Faad Capital, in an announcement.

Surya Pasricha, Founding father of BaatCheet Media, added, “The ebook is rooted in lived expertise, each our personal and people of the unimaginable younger entrepreneurs we spoke with. Rising up in military cantonments, I discovered the worth of adaptability and resilience. These classes carried ahead into my very own startup journey, which was as chaotic because it was enlightening. After telling tales of quite a few world manufacturers and dealing with them on massive campaigns, we needed to create a useful resource that’s sensible and empowering, not preachy or overwhelming. Whether or not you are a scholar beginning up, an expert contemplating a swap, or somebody simply curious in regards to the hustle behind the headlines, this ebook is for you. It is the information we want we had.”



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