Brennan IT has undergone a serious model overhaul as one in a collection of daring strikes the agency has not too long ago made in pursuit of its said objective to turn into Australia’s largest tech companies supplier.
The just about 30-year-old consultancy has in a single day gone from a reasonably dated-looking brand with block lettering and a lightweight blue cube-box to a modern, lowercase vivid orange wordmark coupled with an underscore ‘cursor’, whereas additionally completely revamping its web site and seemingly dropping the ‘IT’ from its identify.
But, in step with its beforehand understated method (Brennan has revenues within the area of $300 million and a headcount of greater than 1,000, however has usually stored a decrease profile till now in comparison with a few of its rivals), the managed companies supplier and programs integrator didn’t instantly allude to the flashy model replace.
That features through press launch, via the agency’s social media channels, and even in a passing notice from founder and managing director Dave Stevens. The agency did nevertheless launch what appeared to be a regular company video to its LinkedIn web page a month in the past, that includes the brand new look and tagline; ‘True Efficiency. Delivered.’
Whereas the refreshed web site delves into the which means behind the added motto, digging somewhat deeper and the video has in truth been embedded on Brennan’s web site, albeit considerably buried, with the accompanying textual content lastly giving temporary point out to the phrase ‘model’;
“For nearly three many years, we’ve striven to be greater than a programs integrator. We’ve labored to be a companion in unlocking the complete potential of know-how because it adapts. And now our model is evolving, with a dynamic refresh that displays our drive, dedication, and give attention to delivering true options that make an actual distinction to enterprise success.”
Brad McIntyre, who final month joined the agency from Information#3 as a strategic enterprise growth supervisor, added some enter on key factors of the particular design, saying that general it represents a streamlined and environment friendly method to IT companies and goals to convey a way of reliability, progress, and adaptableness throughout the ever-changing tech panorama.
“The brand new Brennan IT brand signifies a contemporary, forward-thinking method to know-how options. Dynamic, angled traces symbolise development, motion, and steady enchancment. The daring ‘B’ letterform emphasises the corporate identify and model identification, whereas the chosen color palette displays a contemporary really feel and aligns with the corporate’s general picture.”
Firm evolution
The model overhaul is simply one of many daring strikes the privately-held agency has made in latest weeks, with Stevens beforehand hinting on the potential of an IPO to gasoline future development following Brennan’s $23 million buy of MOQdigital in 2022, whereas final yr additionally including Adelaide’s Nuago to its rising listing of acquisitions made in keeping with a said nationwide growth agenda.
Talking with the AFR, Stevens on the time stated the agency would proceed its aqcuisitive method and more than likely goal offers costing $30 million and up (Brennan not too long ago pulled out of bidding warfare in that vary for AUCyber), including that whereas it was in no pressing rush to listing on the ASX capital-wise the agency wished “to face IPO-ready’ for when the markets opened up once more.
