Bobcat Firm has appointed Laura Ness Owens as its first Chief Advertising and marketing Officer, a brand new govt function overseeing world advertising, model, buyer expertise and company communications.
Ness Owens has been with the corporate since 2003, serving in numerous management roles throughout advertising, communications, vendor improvement, and model administration. Most just lately, she held the place of vp of world model and communication and North America advertising. Previous to becoming a member of Bobcat, her background included expertise in authorities administration and political communications.
In her new place, Ness Owens will report on to Scott Park, CEO and Vice Chairman of Doosan Bobcat.
As a part of a broader strategic replace to its advertising group, Bobcat additionally introduced two extra management adjustments:
- Kristen Hintermeyer has been promoted to Vice President of North America Advertising and marketing. With twenty years at Bobcat, Hintermeyer will oversee digital technique, media planning, product advertising, and information analytics for the North American market.
- Lanelle Vasichek has been promoted to Senior Director of World Model. On this function, she’s going to lead world model technique, marketing campaign improvement, buyer expertise, partnerships, and licensing efforts.
The appointments mark a shift towards a extra built-in advertising strategy, reflecting the corporate’s give attention to aligning model, digital engagement and buyer expertise throughout world markets.
