With buyer expectations larger than ever and a ballooning on-line presence throughout channels, Australian Venue Co enlisted Straight Out Digital (Sod) to assist streamline and optimise its intensive community of internet sites and apps.
In at present’s digital-first and quickly evolving client panorama, hospitality teams and companies face mounting challenges in sustaining a robust digital presence throughout a number of venues. From preserving menus and reserving methods up to date to making sure seamless integration with important enterprise operations, managing a whole lot of particular person web sites is a fancy and resource-intensive job.
With over 250 venues throughout Australia, Australian Venue Co is likely one of the nation’s bigger hospitality teams. Properly-known venues embody Friday’s in Brisbane, Shenannigans in Darwin, Victoria Park Resort in Perth, Waterloo Station Resort in Adelaide, and The Squire’s Touchdown in Sydney.
Australian Venue Co (previously Dixon Hospitality Group) confronted a problem that’s frequent within the business: learn how to handle an in depth portfolio of venue web sites that strikes the suitable steadiness between sustaining group-wide model consistency whereas permitting particular person venues to retain their distinctive identification.
Many hospitality teams within the business additionally face technical challenges in integrating web sites with reserving platforms, level of gross sales methods, and loyalty packages, which may result in operational inefficiencies. It can also negatively influence person expertise, which may straight influence buyer income and profitability.
Central however personalised and versatile
Working with Straight Out Digital, a 30-person digital consultancy and company specialising in UI and UX design, Australian Venue Co designed and carried out a centralised digital platform. This method lays the inspiration for the community, enabling consistency throughout all venue web sites whereas permitting for location-specific content material, making it simpler to take care of every venue’s distinctive identification.
Automated efficiency monitoring and safety protocols have additionally been put in place to take care of web site performance and stop disruptions.
“Managing digital content material at scale whereas preserving every venue’s identification intact is a problem for any hospitality group,” mentioned Aden Skene, Group Digital Supervisor at Australian Venue Co. “Sod’s strategy has helped us considerably enhance effectivity, cut back handbook updates, and improve the general buyer journey.”
Simon Blangiardo, Co-Founder at Sod, mentioned that the agency is delighted to have helped Australian Venue Co raise its on-line sport. “Right now’s shoppers count on seamless, intuitive digital experiences. Analysis reveals that 69% say a complicated or poorly designed web site makes them much less prone to place an order. In an business the place margins are tight and competitors is fierce, an optimised digital presence is not non-compulsory, it’s important.”
Blangiardo highlighted how the developments achieved at Australian Venue Co are reshaping how venues work together with friends. “Venues are more and more utilizing digital instruments not simply to handle content material, however to create extra personalised interactions, enhance operational efficiencies, and strengthen buyer relationships.”
