This Swedish AI start-up has developed a platform that ‘transforms enterprise technique into scalable, on-brand content material’.
Adam Chrigström’s tech journey started in 2015 when he co-founded Playpilot, a video streaming aggregator. After parting methods with the corporate in 2022, Chrigström says he started to completely dedicate himself to generative AI, experimenting with newly launched instruments corresponding to Steady Diffusion and ChatGPT.
“What fascinated me wasn’t simply AI’s potential to generate content material,” he says, “however the concept it could possibly be harnessed to automate advanced inventive workflows.”
A 12 months later, Chrigström joined a enterprise fund referred to as CoMade to steer a media AI lab centered on AI-driven storytelling and content material manufacturing. “One breakthrough got here once I constructed an AI-powered pipeline that might visualise a whole audio documentary – an expertise that proved AI might ship unbelievable outcomes when guided by structured workflows and well-engineered prompts.”
Chrigström then teamed up with serial entrepreneur Christian Perez, who co-founded the now Ubisoft-owned online game firm Huge Leisure, and the 2 started exploring “broader functions” of Chrigström’s AI-driven workflow.
“We shortly realised that whereas AI was nice at producing content material, companies struggled to make it helpful in a strategic, scalable manner – particularly small- and mid-sized advertising groups drowning in content material calls for.”
It was out of this realisation that Chrigström’s new enterprise, and our newest Begin-up of the Week, was born in 2024.
Large Viewers Machine (BAM) is an AI-powered advertising platform that “transforms enterprise technique into scalable, on-brand content material”.
“It helps small- and mid-sized groups create, plan and publish multichannel content material effortlessly, giving them big-team advertising energy with out the overhead,” Chrigström tells SiliconRepublic.com.
The way it works
Chrigström says that BAM is principally concentrating on small- and mid-sized enterprises (SMEs) – corresponding to in-house advertising groups, ‘solopreneurs’ and businesses managing a number of manufacturers – that must scale content material manufacturing with out scaling headcount. He says that whereas the demand for multichannel content material has “exploded”, SMEs are stretched too skinny to maintain up.
“They both waste time making an attempt to wrangle generic AI instruments or spend massive on businesses and freelancers,” he says. “In the meantime, massive corporations have devoted groups, businesses and complicated workflows – assets that smaller companies merely don’t have.”
As defined by Chrigström, the Swedish start-up’s expertise is constructed on a mixture of massive language fashions, customized fine-tuning and immediate engineering. A serious a part of the BAM platform is the Playbook, which he describes as a dynamic blueprint for a model’s “voice, messaging and technique”.
“You feed BAM your web site, technique docs and present content material, and it distills all of that right into a structured data base. From there, it generates high-quality, on-brand content material throughout all channels, with out you having to babysit the AI with limitless prompts.”
The way it’s going
As for present progress, Chrigström says issues are progressing shortly.
“On the workforce aspect, we’ve introduced collectively a core group of proficient people with intensive expertise in AI, product improvement and enterprise technique,” he says. “The robust curiosity from our rising waitlist is extremely encouraging, and we’re centered on refining BAM to fulfill – and exceed – market expectations.”
In accordance with Chrigström, the BAM workforce is at the moment constructing the product and dealing carefully with “a choose group of pilot clients to make sure it meets their wants”.
After a beta launch, the plan is to onboard extra buyer, with a broader launch deliberate someday in spring.
And for the longer term, Chrigström says that the start-up’s total objective is to construct a “absolutely automated content material engine”, which the workforce calls Autopilot.
“Proper now, BAM acts as a co-pilot, serving to groups create, plan and publish content material effectively. However sooner or later, it’ll deal with all the pieces from ideation to execution, repeatedly studying from efficiency information to optimise content material methods by itself,” he says.
“Think about a world the place companies don’t have to fret about content material manufacturing in any respect, the place AI runs the whole advertising workflow whereas groups give attention to technique, creativity and large concepts.
“That’s the place we’re headed.”
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