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2025 food trends include beef tallow, mustard, flavored olive oil

Posted on July 4, 2025




Condiments are getting an improve. Cooks are taking their signature sauces and dips exterior the kitchen. And “swicy” nonetheless reigns.

These meals tendencies have been all on show on the Specialty Meals Affiliation’s Summer season Fancy Meals Present, which returned to the Javits Heart in New York this week.

From Sunday to Tuesday, greater than 2,000 exhibitors confirmed off a spread of specialty meals and drinks, providing attendees a glimpse on the merchandise headed for grocery aisles and eating places within the close to future.

“It is at all times been the present the place folks go to see the tendencies,” stated Christine Couvelier, a culinary pattern spotter and founding father of the Culinary Concierge.

Couvelier, a seasoned present attendee, guided CNBC via three flooring of cubicles, highlighting the tendencies — and winners — on her radar.

Previous present tendencies that are actually making their method to mainstream shoppers’ palettes embrace new makes use of for vinegar, oil-based scorching sauce and lavender as a taste. However not all tendencies have that sort of endurance.

“I believe I’ve seen six cubicles which have Dubai chocolate. We can’t see Dubai chocolate subsequent 12 months,” Couvelier stated, referring to the chocolate bars full of kadayif and pistachio which have taken over TikTok, grocery shops and even Shake Shacks nationwide.

The commerce present has additionally historically been a springboard for brand new manufacturers searching for to broaden their attain. Sincere Tea, Ben & Jerry’s and Tate’s Bake Store are among the many corporations that attended the present of their early days on their method to changing into well-known client manufacturers.

Listed here are some highlights from this 12 months’s Summer season Fancy Meals Present:

New takes on olive oil

Castillo de Canena exhibits off its olive oils on the Summer season Fancy Meals Present

CNBC | Amelia Lucas

Dwelling cooks within the U.S. have been utilizing olive oil for a number of a long time. Lately, olive oil has branched out, with extra deal with the flavour that it gives, whether or not it is drizzled on prime of ice cream or utilized in truffles.

However the cooking staple is now getting an improve, due to infusions of stylish flavors. For instance, Castillo de Canena, a family-owned Spanish firm, has been making olive oil for hundreds of years, however its sales space highlighted two newer additions to its line: harissa olive oil and olive oil completed in sherry casks.

Mustard’s second

Caplansky’s Delicatessen exhibits off its small-batch mustard line.

CNBC | Amelia Lucas

Olive oil is not the one pantry staple getting a makeover. The mustard class might be heading for a shakeup, thanks to some new entrants hoping to enliven the drained condiment.

Pop Mustards pitches itself because the “caviar of mustards” as a result of it makes use of entire mustard seeds, giving the condiment a brand new texture. The corporate additionally makes use of fermentation, smoking, brining and different strategies to deliver extra taste out of the seeds.

Caplansky’s Delicatessen confirmed off a extra conventional tackle the condiment at its sales space, impressed by basic deli mustards. However its product lineup gives extra taste than the basic yellow mustard or dijon present in fridges immediately.

Plant-based 2.0

Umyum displayed its cashew-based cheese and vegan butter.

CNBC | Amelia Lucas

Since Past Meat’s meteoric rise, plant-based purveyors have displayed their vegetarian substitutes on the Summer season Fancy Meals Present. However because the class struggles, the variety of cubicles hawking plant-based merchandise dwindled this 12 months.

Nonetheless, the class hasn’t disappeared altogether. As a substitute, exhibitors offered their merchandise by main with their style, slightly than their vegan or vegetarian bona fides.

For instance, Umyum displayed its cashew-based cheese and butter substitutes, with packaging that reads, “Our craft simply occurs to be plantbased.”

Chef-led manufacturers

Chef Michael Solomonov is promoting his hummus via his model Zahav Meals.

CNBC | Amelia Lucas

Throughout the pandemic, many restaurant cooks pivoted to promoting at-home variations of their beloved sauces, condiments and different meals that may be simply canned or packaged. Even after eateries reopened their eating rooms, some cooks have caught with it.

“This can be a longer lasting pattern, and it is the eagerness round making one of the best model of that meals that there’s, and now the chef desires you to have it at dwelling,” Couvelier stated.

At this 12 months’s present, exhibitors included Zahav Meals, the packaged meals model of chef Michael Solomonov, identified for his eating places Zahav in Philadelphia and Laser Wolf in New York. The mustard model Caplansky’s Delicatessen can be the brainchild of chef Zane Caplansky.

The age of swicy

Slawsa’s show of its candy and spicy cabbage-based relishes

CNBC | Amelia Lucas

“Swicy” meals and drinks have already taken over grocery aisles and restaurant menus, however exhibitors have been selling the subsequent evolution of the flavour pattern, a portmanteau of candy and spicy.

Mike’s Scorching Honey, which helped deliver again the “candy warmth” pattern, confirmed off its collaboration with Heluva Good for a swicy dip. Smash Kitchen displayed its Scorching Honey Ketchup, including slightly warmth to the sweetness of the basic condiment. And Slawsa — a portmanteau of coleslaw and salsa — exhibited its candy and spicy cabbage-based relishes.

Beef tallow

Beefy’s Personal cooks its potato chips in beef tallow.

CNBC | Amelia Lucas

Over the past 12 months, beef tallow has been having a second, due to Well being and Human Companies Secretary Robert F. Kennedy Jr. and his “Make America Wholesome Once more” agenda. Kennedy has touted the rendered fats as a more healthy different to “seed oils,” though diet specialists broadly disagree.

Two newcomers displayed their beef tallow merchandise on the Summer season Fancy Meals Present: Butcher Ben’s Beef Tallow and Beefy’s Personal, which cooks its potato chips in beef tallow.



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