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Adaptable AI for improved customer service

Posted on June 23, 2025





Based earlier this yr, this start-up desires to make use of AI to ‘redefine what customer support will be’.

Brian Kenny has appreciable expertise as an entrepreneur.

“I’ve spent my profession constructing merchandise and corporations within the tech house, at all times targeted on fixing actual issues with actual affect,” he says.

With a background in IT and techniques engineering, Kenny’s newest enterprise was impressed by a standard supply of frustration – poor customer support.

Hoping to develop an answer, Kenny teamed up with Keith Wealleans, Kieran Sexton and Pat Phelan. “We’ve all labored in numerous corners of the ecosystem and convey a long time of various experiences, however share the identical perception: customer support was damaged, and we had the instruments, perception and urgency to repair it.”

The result’s our newest Begin-up of the Week – Momntum.

Based this yr, Momntum is a platform that gives companies with AI-powered customer support options. As Kenny explains to SiliconRepublic.com, Momntum’s AI is superior in the way in which that it doesn’t simply comply with scripts and pre-programmed duties, however really adapts to peoples’ wants.

“It holds actual conversations throughout channels like WhatsApp, e mail, telephone, Instagram or Messenger, adapting to issues like tone and studying with each interplay,” he says. “It’s not simply an improve, it’s a shift, like stepping out of black and white and into full color.”

The tech

“Outdated buyer help fashions are crippling consumer-facing companies,” says Kenny, who can be the start-up’s CEO. “Assist isn’t only a price centre anymore, it’s changing into one of many greatest drivers of loyalty and progress. That’s the chance.”

On the core of Momntum’s platform is its ‘Relationship Language Mannequin’, which Kenny says can recognise tone, context and intent from a person’s messages. On the centre of the mannequin is Laila, the start-up’s “clever AI persona”.

Based on Kenny, Laila can chat with prospects throughout all main channels like WhatsApp, net chat, e mail and voice, and may achieve this in additional than 700 languages.

Laila also can carry out different duties in actual time, equivalent to checking availability, updating bookings, recognising returning prospects, triggering follow-ups and extra, and also can adapt to a enterprise set-up by connecting to instruments equivalent to buyer relationship administration and billing software program. Additional to this, the AI mannequin permits companies to decide on how a lot historic information is utilized in its operation to enhance flexibility and compliance.

“And since that is enterprise-grade tech, we constructed it with safety and privateness at its core, with permission checks and GDPR alignment baked in from the beginning,” provides Kenny.

The way it’s going

Thus far, the start-up – which is backed by Irish VCs Positive Valley Ventures and ACT Enterprise Capital – has seen some spectacular outcomes.

Kenny highlights constructive suggestions from a few of Momntum’s early adopters equivalent to Sisu Clinic, Peri and Action24. Based on Kenny, Sisu Clinic has skilled a greater than 4,000pc return on funding utilizing the start-up’s service.

“We’ve already processed tens of hundreds of thousands of messages with an 85.4pc success fee, exhibiting that this isn’t theoretical, it’s delivering at scale,” he says. “The crew is rising quick, and we’re simply scratching the floor of what our platform can do. The demand is evident, and we’re constructing to satisfy it.”

Whereas the joy is actually excessive, Kenny emphasises one factor that’s been key to Momntum’s journey – focus.

“Whenever you’re constructing one thing genuinely new, not only a higher model of what exists, however a special mannequin solely, there’s a temptation to do every little thing directly,” he says. “We’ve needed to keep laser-focused on fixing one core drawback: fixing customer support in a means that works for each companies and their prospects.

“Our objective is easy: to redefine what customer support will be,” says Kenny.

“We anticipate that Momntum will quickly change into the go-to infrastructure for buyer expertise, powering conversations which might be as private and efficient as speaking to your most trusted crew member, regardless of the size.

“If we do our job proper, nice service received’t be a differentiator anymore, it’ll be the usual.”

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