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Number of ‘tariff’ mentions has soared past ‘AI’ on earnings calls

Posted on May 10, 2025




Transfer over synthetic intelligence. There is a new scorching matter on company earnings calls in 2025: tariffs. The phrase “tariffs” has come up on greater than 350 earnings calls of S & P 500 -listed firms reporting first quarter outcomes, in line with a CNBC evaluation of name transcripts compiled by AlphaSense. In contrast, the time period “AI” has been talked about on lower than 200 calls in the identical interval. Mentions of tariffs have soared in latest weeks as President Donald Trump’s plan for steep levies introduced final month has put each C-suites and Wall Avenue on excessive alert. That is biting into time on calls with analysts and traders that company administration previously used to debate AI, which has been a buzzword ever because the introduction of ChatGPT in late 2022. The import taxes have stirred nervousness partially due to fears that they may push up costs, dampen spending and drive the economic system right into a recession. Greater than 60% of CEOs in an April survey mentioned that they anticipate some kind of financial slowdown within the subsequent six months, and practically three-fourths mentioned tariffs would damage their enterprise. “We’re coming into unchartered territory because the commerce tariffs begin to have a extra vital impression starting within the second quarter,” mentioned Christopher Clulow, head of investor relations at Cummins , through the Indiana engine maker’s name with analysts earlier this week. “The breadth and altering nature of the tariffs have launched a terrific diploma of uncertainty.” Rising ‘uncertainty’ Cummins was certainly one of many firms that mentioned tariffs had been muddying the power to make correct forecasts for future efficiency. Many corporations mentioned they had been merely leaving monetary outlooks unchanged given the evolving nature of the levies. Others adjusted figures to replicate how present plans would possibly have an effect on enterprise. That was because of the suspension of lots of Trump’s reciprocal tariffs for 3 months, till early July, after the president unveiled his unique tariff coverage on April 2. For medical gear maker Solventum , a by-product from 3M in ealry 2024, the overhang of tariffs led administration to maintain its full-year earnings per share steering unchanged. That was despite the corporate’s stronger enterprise that executives mentioned in different circumstances would have led them to spice up their outlook. “To be clear, tariffs will probably be a headwind for us this 12 months,” Solventum CEO Bryan Hanson mentioned on the corporate’s earnings name Thursday. “With out them, we might be elevating our EPS steering commensurate with the underlying momentum we’re seeing within the enterprise.” A part of the hesitation expressed by enterprise facilities on understanding how the tariffs will have an effect on shoppers’ view of the economic system. The College of Michigan’s client sentiment index in April fell to one of many lowest ranges ever recorded because it started within the early Fifties. Tariffs “have created vital uncertainty for small companies, whereas issues over escalating costs for imported items have weighed on client confidence,” eBay CEO Jamie Iannone mentioned through the on-line resale platform’s earnings name on the finish of final month. Some executives directed their criticism at Trump’s coverage whereas talking with analysts. “We help the U.S. authorities’s objectives to extend home funding,” Eli Lilly CEO David Ricks mentioned final week. “Nevertheless, we do not consider tariffs are the appropriate mechanism.” — CNBC’s Nick Wells contributed to this report.



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